Agency Be with Samsung and Sprint, came together to create an innovative and disruptive activation of 8 weeks in 5 different cities in the US. The main objective was to promote the new Samsung Galaxy S9 and S9+ and generate traffic to Sprint Stores.
The mobile activation route was strategically established to visit more than 300 Sprint stores increasing the sales of the Galaxy S9 and S9+ in 2018. From our Agency Be Miami Experiential Activation think tank, the truck was designed from its conceptualization to the execution of the activation to elevate the consumer experience. To showcase the special features of the Galaxy S9, a giant wall with confetti was used to demonstrate the functionality of the Slow Mo Camera.