Agency Be worked alongside HBO to create a truly immersive interactive experience to celebrate the final episode of Game of Thrones. Using different mediums to stimulate the senses, Agency Be built out multiple activations inspired by iconic scenes throughout the series allowing attendees to feel as though they were in the show. Each activation was sketched and designed to not only ensure the scenes were recreated to accurately portray each detail, but to also guarantee the functionality of each experience.
Agency Be, a Mexico Production and Experiential expert, brought The Game of Thrones experience, which attracted over 3,000 attendees to the Pepsi Center in Mexico City. Those in attendance were able to enjoy the activations as well as past episodes from Season 8 leading up to the series finale.