Beauty Consultants Seminar 2023
Medellin, Colombia

Agency Be was awarded the creation and execution of the annual Dior Beauty Consultants Seminar.

This important annual gathering was produced in beautiful Medellin, Colombia. Over the course of five dynamic days, Beauty Consultants were able to enjoy the destination and learn the latest fashion trends and product offerings. 

Agency Be was responsible for designing, planning, and producing every aspect of the seminar, including:

  • Site selection
  • Airfare procurement and management
  • Hotel selection, contracting, and management.
  • Food and Beverage Management
  • Transportation services
  • Staffing services
  • Graphic design services
  • Inventory management
  • AV design and execution
  • Set design
  • Event décor
  • Talent management
  • Destination management services

Attention was given to every detail of the program - everything was tailored to represent Dior's distinctive branding, immersing the consultants in the essence of the brand. 

Throughout the seminar, Beauty Consultants received intensive training that elevated their professional capabilities and strengthened their relationship with the Dior brand. At the same time, participants were able to create memorable experiences while enjoying the unique tourist destinations in Medellin.

The Dior Beauty Consultants Seminar stands out as an inspiring example of how live training events can drive growth and continued success for a company.