Assistant Director of Sales
Four Seasons Resort Orlando at Walt Disney World® Resort
How long have you been in the hospitality industry? and what have been your biggest challenges and greatest accomplishments?
I have been in the hospitality industry now for 14 years, first starting off in the spa world and then moving to the hotels side in 2007 when I graduated from Florida International University. It was at Mandarin Oriental Miami that I found my true passion for Hotel Sales before joining Four Seasons Hotel Miami back in 2013, and continuing to grow until this very day. The biggest challenge would be adjusting my sales style to the different markets and cultures that I have handled, they operate totally different. A client in Latin America handles business completely different than a client from the Northeast US. Greatest accomplishments have been those clients that I can now call friends, I have built life long relationships along the way and traveled the world thanks to Four Seasons. My greatest mentor has been Johanna Marlin, who now works for RC Key Biscayne as the DOS, she took the time to always mentor me and I carry that same vision to our team. Nothing better than empowering them, seeing them grow into a higher management role. And of course closing a huge million dollar piece of business is always a great accomplishment too.
What are the new and exciting plans for the Four Seasons Resort Orlando at Walt Disney World Resort for 2017?
We are still celebrating being new as we opened our doors in August 2014!!! Disney’s newest Avatar attraction is opening up soon which will steer an influx of travelers into the destination and our Resort. We are the only AAA 5 Diamond Resort in all Central Florida to have a partnership with Disney too! We will also be hosting the Diamond Resorts International Golf Tournament in January 2018, which captured millions of viewers on the NBC Golf Channel this past January….be sure to tune in January 2018! And we cannot forget the construction of our single family private residence component directly across from the Resort…..the homes are selling around $7 million so be sure to put in your deposit soon.
You have been part of some of the most successful properties in South Florida. What is your method for success?
Dedication, focus and teamwork!
As an Assistant Director of Sales at one of most luxurious hotels in such a popular destination, what are your favorite spots at the moment, and why?
Besides The Food and Wine Festival in Epcot which takes place in the Fall, and our rooftop Spanish steakhouse (Capa), I would say I love to discover little hidden gems. The Stubborn Mule, Pharmacy (which is a speak easy accessed through an elevator door) and Bartaco are my local places you can find me.
Now a little bit about yourself. How do you spend your down time?
Family and friends coming to visit me, and giving them the guided tour of Orlando! I am a big foodie so love to try different places for Sunday Funday Brunch….I have also been dedicating a lot of time to decorating the home I recently purchased, it’s a never ending project!
Describe a typical day in your job as Assistant Director of Sales at your property?
Since we have the majority of our Group Sales team deployed in their respective markets (West Coast, Mid-West and Northeast), my DOS and I share the duty of executing a WOW client site experience visit for our sales managers that don’t live in Orlando. My day to day calendar is built around the multiple client visits on a daily / weekly basis. I attend a daily meeting at 11am where we all go over new business that requires pattern or rate approvals so we can answer our clients the same day. Thursday’s are certainly the busier days where we all dial-in for pipeline review, and also attend our Yield Revenue meeting to ensure we have the appropriate sales strategies in place for the next 90 days.
Whats your favorite sales pitch method?
Story telling! You cannot feature dump to clients since they will never remember you after talking or visiting 20 hotels, when you tailor your sales pitch to a personal story….you are golden!
What do you find most rewarding about being in sales?
The travel opportunities, relationships with clients, growing the business year over year and empowering the team!!
Where do you find your inspiration? Where does your talent stem from?
Self-motivation, my mentors throughout the years….and waking up every day wanting to come to work, it pays off when a company believes in you!