Moving into future years, technology continues to improve and amaze, creating new opportunities and abilities for companies everywhere. A great example of this is Citrix, who turned its conference into a marquee-marketing event. Citrix used new technologies available to capture over 100 of its conference sessions and stream them either live or on-demand after they had taken place online. This expanded the reach of the sessions past the conference rooms they took place in – across the Internet to customers and workers all over the world.
The availability of content online provided Citrix a great marketing tool to increase brand salience among consumers. By gathering data on attendance to these programs, companies can create customized marketing strategies to target their audiences and create a more personalized, holistic experience for them. Understanding the demographics allows a company to adapt and personalize their messages in the future.
Technology has also made company events more streamlined – allowing for faster check-ins, shorter lines, and streamlined communication. QR Codes on badges make it easy to take attendance at conferences and apps help send messages to hundreds of people instantaneously. As we leap into the new year we should all strive to embrace new technologies to make our events personalized and engaging, thus allowing for a far greater impact than ever before.