Moving forward, it is important to recognize the changing landscape in the food industry. There is a bonanza of new, high-end trends in the food industry. For example, customization is key. It seems that no idea is too big or small for culinary experts. If anything they love a challenge. Chefs are even starting to take an active role with the sales teams to ensure that the guests get the best experience possible. Healthy and balanced meals are growing in popularity today as the health craze sweeps the nation. Also, guests are becoming more familiar with wines and craft spirits than before. Some companies are even hosting networking events with expert-hosted whiskey or Scotch tastings. A final trend manifesting itself is the appearance of elaborate food displays with company branding meant for guests to photograph and create a buzz on social media. For companies with a smaller budget there are still many options available in the modern dining world. Catering is seeing a change towards individualized decision-making where the client is part of every decision, helping to keep costs down. Also, picking an off-time helps to keep costs down. Instead of planning an event for a Friday night, Monday nights are far less expensive. Similarly, offering family style meals is just as engaging for event attendees but is cost efficient at the same time. Craft cocktails are another great way to save money. They add a sheen of style and individuality to an event but are generally no more expensive than regular cocktails.